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The ultimate guide to sports marketing /

Graham, Stedman (1951- ).

The ultimate guide to sports marketing / Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt. - 2nd ed. - New York [etc.] : McGraw-Hill, cop. 2001. - XIX, [1], 315 s. : il. ; 24 cm.

Bibliogr. s. 305-308. Indeks.

ISBN: 0071361243

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Sport--organizacja i administracja.
Marketing sportowy.

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