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Advertising and the mind of the consumer : what works, what doesn't and why /

Sutherland, Max.

Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland. - St Leonards : Allen & Unwin, 1993. - XVII, 246 s. : il. ; 22 cm. - The Allen & Unwin Business and Management Series . - The Allen & Unwin Business and Management Series .

ISBN: 1863733582

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Reklama--aspekt psychologiczny.
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Advertising and the mind of the consumer : what works, what doesn't and why /

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