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Tourism marketing for cities and towns : using social media and branding to attract tourists /

Kolb, Bonita M.

Tourism marketing for cities and towns : using social media and branding to attract tourists / Bonita Kolb. - 2nd ed. - Abingdon ; New York : Routledge Taylor & Francis Group, 2017. - XVI, 246 s. : il. ; 23 cm.

Bibliogr. przy rozdz. Indeks.

ISBN: 9781138685185 9781138685192 9781315543413

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing terytorialny.
Marketing turystyczny.

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Tourism marketing for cities and towns : using social media and branding to attract tourists /

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