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Sports marketing and the psychology of marketing communication /

Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley. - Mahwah ; London : Lawrence Erlbaum Associates, 2004. - XXIII, [3], 415 s. : il. ; 23 cm. - Advertising and Consumer Psychology . - Advertising and Consumer Psychology .

Bibliogr. przy rozdz. Indeksy.

ISBN: 0805848266 0805857907

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Sport--Stany Zjednoczone.
Marketing sportowy.
Sport--aspekt psychologiczny.
Komunikacja marketingowa.

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Sports marketing and the psychology of marketing communication /

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