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Challenges for marketing in 21st century /

Challenges for marketing in 21st century / edited by Sławomir Smyczek. - Katowice : Publishing House of the University of Economics, 2017. - 275 s. : il. ; 24 cm. - Scientific Publication . - Prace Naukowe - Uniwersytet Ekonomiczny w Katowicach .

Bibliogr. przy rozdz.

ISBN: 9788378753490 9788378753506

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--21 w.
Komunikacja marketingowa.
Branding (marketing).
Postawy konsumentów.
Marketing--studia i nauczanie.

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Challenges for marketing in 21st century /

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