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Marketing : a critical textbook /

Ellis, Nick (1960- ).

Marketing : a critical textbook / Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski. - Repr. - London [etc.] : SAGE, 2014. - XIII, [5], 245 s. : il. ; 24 cm.

Bibliogr. przy rozdz. Indeks.

ISBN: 9781848608771 9781848608788

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--podręczniki akademickie.

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Marketing : a critical textbook /

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