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Principles of marketing /

Kotler, Philip (1931- ).

Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik. - 17th ed., global ed. - Harlow [etc.] : Pearson Education Limited, cop. 2018. - 734 s. : il. kolor. ; 28 cm.

Bibliogr. przy rozdz. Indeksy.

ISBN: 1292220171 9781292220178

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--podręczniki akademickie.

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