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Global marketing management : a European perspective /

Keegan, Warren J. (1936- ).

Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch. - Harlow : Pearson Education, 2001. - XVI, 610 s. : il. ; 25 cm.

Bibliogr. przy rozdz.

ISBN: 0138418268

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Rynki eksportowe--zarządzanie.--Europa

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Global marketing management : a European perspective /

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