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The management of marketing /

Wilson, Mike.

The management of marketing / Mike Wilson. - Ed. 2. - Hampshire : Wildhood House, 1989. - XVII, 173 s. : wykr., tab. ; 25 cm. - Gower Business Enterprise Series . - Gower Business Enterprise Series .

ISBN: 0704506092

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing--planowanie.
Marketing--zarządzanie.

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