Brand strategy /
Murphy, John M. (1944- ).
Brand strategy / John M. Murphy. - Cambridge : Director Books, 1990. - XII, 186 s. ; 24 cm.
Bibliogr. s. 181.
1870555309
Branding (marketing).
Brand strategy / John M. Murphy. - Cambridge : Director Books, 1990. - XII, 186 s. ; 24 cm.
Bibliogr. s. 181.
1870555309
Branding (marketing).