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Marketing research : a management overview /

Marketing research : a management overview / edited by Evelyn Konrad and Rod Erickson ; contributors Louis J. Babic, Jr. [i 18 pozostałych]. - Second printing. - New York : American Management Association, ©1966. - 224 strony : ilustracje ; 24 cm.

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Badania marketingowe.

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Marketing research : a management overview /

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