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Relationship marketing : exploring relational strategies in marketing /

Egan, John (1952- ).

Relationship marketing : exploring relational strategies in marketing / John Egan. - Harlow : Pearson Education, 2001. - XIV, 234 s. : il. ; 25 cm.

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ISBN: 0273646125

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Marketing relacyjny.
Marketing relacyjny--podręczniki akademickie.

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