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Write on target : the direct marketer's copywriting handbook /

Stein, Donna Baier.

Write on target : the direct marketer's copywriting handbook / Donna Baier Stein, Floyd Kemske ; foreword by Bob Stone. - Lincolnwood : NTC Business Books, 1997. - VII, 274 s. : il. ; 25 cm.

ISBN: 0844259144

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Listy reklamowe--poradniki.
Copywriting--poradniki.

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Write on target : the direct marketer's copywriting handbook /

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