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The experience economy : competing for customer time, attention, and money /

Pine, B. Joseph (1958- ).

The experience economy : competing for customer time, attention, and money / B. Joseph Pine II and James H. Gilmore. - Boston, Massachusetts : Harvard Business Review Press, copyright 2020. - XXX, [1], 329, [1] strona : ilustracje ; 24 cm.

Indeks.

Lektura obowiązkowa dla liderów przedsiębiorstw.

ISBN: 9781633697973 9781633697980

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Ekonomia doświadczeń
Obsługa klienta
Marketing

Tematy--Hasło formalne:
Monografia

Index Terms--Curriculum Objective:
Gospodarka, ekonomia, finanse
Zarządzanie i marketing

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The experience economy : competing for customer time, attention, and money /

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