Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault.

By: McCarthy, Edmund Jerome, (1928- )Contributor(s): Perreault, William DMaterial type: TextTextSeries: The Irwin Series in MarketingPublication details: Burr Ridge : Irwin, 1993. Edition: 11th edDescription: XXII, 763, [30] s. : il. kolor. ; 27 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 025610509XSubject(s): Marketing -- zarządzanie | Rynki eksportowe -- zarządzanie
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Holdings
Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BUEK Magazyn 200875 Available 1000200875