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Basic marketing : a managerial approach / E. Jerome McCarthy.

By: McCarthy, Edmund Jerome, (1928- )Contributor(s): Richard D. Irwin (Homewood) [pbl]Material type: Text

TextPublication details: Homewood : Irwin, 1978. Edition: 6 edDescription: 767 s. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0256020485Subject(s): Marketing -- zarządzanie

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Item type	Current library	Call number	Status	Date due	Barcode
Basic collection	BUEK Magazyn	166613	Available		1000166613

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Basic marketing : a managerial approach / E. Jerome McCarthy.

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