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Marketing management : analyse, planification et contrôle / Philip Kotler ; trad. de l'américain par Christine Durieux.

By: Kotler, Philip, (1931- )Contributor(s): Durieux, Christine [Tł.]Material type: Text

TextLanguage: French Original language: English Publication details: Paris : CLM Publi-Union, 1972. Edition: 5ème tirageDescription: 743 s. : il. ; 25 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminUniform titles: Marketing management (fr.) Subject(s): Marketing -- zarządzanie

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Item type	Current library	Call number	Status	Date due	Barcode
Basic collection	BUEK Magazyn	124974	Available		1000124974
Basic collection	BUEK Magazyn	103856	Available		1000103856

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Marketing management : analyse, planification et contrôle / Philip Kotler ; trad. de l'américain par Christine Durieux.

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