Market-share analysis : evaluating competitive marketing effectiveness / Lee G. Cooper, Masao Nakanishi.
Material type:
TextSeries: International Series in Quantitative MarketingPublication details: Boston : Kluwer Acad. Publ., 1996. Edition: 5th printingDescription: XV, 279 s. ; 23 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0898382785Subject(s): Marketing -- podejmowanie decyzji
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Basic collection
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BUEK Magazyn | 208330 | Available | 1000208330 |
Bibliogr. s. 265-272.
