50+ marketing : marketing, communicating and selling to the over 50s generations / Jean-Paul Tréguer.

By: Tréguer, Jean-PaulMaterial type: TextTextPublication details: Basingstoke ; New York : Palgrave Macmillan, cop. 2002. Description: XX, 172 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0333984129Other title: Fifty plus marketingSubject(s): Osoby w średnim wieku -- postawy | Osoby w średnim wieku -- Stany Zjednoczone -- postawy | Seniorzy -- postawy | Seniorzy -- Stany Zjednoczone -- postawy
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Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BUEK Magazyn 260274 Available 1000260274