The age of persuasion : how marketing ate our culture / Terry O'Reilly and Mike Tennant.

By: O'Reilly, TerryContributor(s): Tennant, Mike, (1960- )Material type: TextTextPublication details: Berkeley : Counterpoint, cop. 2009. Description: XVII, [1], 324 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 9781582435800; 1582435804Subject(s): Reklama -- aspekt społeczny | Marketing -- aspekt społeczny | Mass media i kultura | Perswazja (psychologia)
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Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BUEK Magazyn 299829 Available 1000299829

Bibliogr. s. 301-303. Indeksy.