Advertising : its role in modern marketing / S. Watson Dunn [et al.].

Contributor(s): Dunn, S. Watson | Dryden Press (Fort Worth) [pbl]Material type: TextTextSeries: The Dryden Press Series in MarketingPublication details: Chicago [etc.] : The Dryden Press, cop. 1990. Edition: 7th edDescription: XXXI, [3], 605 s. : il. (w tym kolor.) ; 26 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0030307481Subject(s): Reklama -- podręczniki akademickie | Marketing -- podręczniki akademickie
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Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BUEK Magazyn 300515 Available 1000300515

Indeks.