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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

By: Kapferer, Jean-Noël Contributor(s): Kogan Page [pbl]Material type: Text

TextPublication details: London [etc.] : Kogan Page, 2015. Edition: 5th edition, reprinted (twice)Description: XVIII, 492 s. : il. ; 25 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 9780749465155Subject(s): Towary markowe -- zarządzanie

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Item type	Current library	Call number	Status	Barcode
Basic collection	BUEK Magazyn	322740	Available	1000322740
Basic collection	BUEK Magazyn	322741	Available	1000322741
Basic collection	BUEK Magazyn	322742	Available	1000322742

5th edition, oryg.: 2012.

Bibliogr. s. 469-481. Indeks.

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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

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