New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson, foreword by Philip Kotler, afterword by Theodore Levitt.

By: Wilson, Aubrey [Autor]Contributor(s): Kotler, Philip, (1931- ) [Przedmowa] | Levitt, Theodore, (1925-2006) [Posłowie] | Kogan Page [Wydawca]Material type: TextTextPublication details: London : Kogan Page, © 1991. Description: 231 stron : ilustracje ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0749404523Subject(s): Marketing | Biznes | Marketing -- planowanie
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Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BUEK Magazyn 328339 Available 1000328339

Bibliografia na stronach 217-219. Indeks.