New products management / C. Merle Crawford.

By: Crawford, Charles Merle, (1924- )Contributor(s): Richard D. Irwin (Homewood) [pbl]Material type: TextTextSeries: The Irwin Series in MarketingPublication details: Homewood ; Boston : Irwin, 1991. Edition: 3rd ed., intern. student edDescription: XXI, [1], 564 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0256082073; 0256114064Subject(s): Produkty nowe -- zarządzanie
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Holdings
Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BUEK Magazyn 197474 Available 1000197474

W formule CIP LC dodatkowo numer ISBN 0-256-08207-3.

Bibliogr. s. 552-554. Indeks.