Country of origin effect in international business : strategic and consumer perspectives / edited by Marzanna K. Witek-Hajduk and Anna Grudecka.

Contributor(s): Witek-Hajduk, Marzanna K [Redakcja] | Grudecka, Anna [Redakcja] | Taylor & Francis (Londyn) [Wydawca]Material type: TextTextSeries: Routledge Studies in MarketingPublication details: London ; New York : Routledge Taylor & Francis Group, 2024. Description: XI, 269 stron : ilustracje ; 23 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 9781032537870; 9781032537900; 9781003413639Subject(s): Handel międzynarodowy | Biznes
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Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BUEK Magazyn 344152 Available 1000344152

Bibliografia przy rozdziałach. Indeks.