TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
TI  - Strategic marketing: cases and apllications 
SN  - 0256033714
PY  - 1986///
CY  - Homewood
PB  - Irwin
KW  - Marketing
KW  - studium przypadku
KW  - kaba
ER  -