TY  - BOOK
AU  - Bovée,Courtland L.
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - The Irwin Series in Marketing
SN  - 025609196X
PY  - 1992///
CY  - Homewood, Boston
PB  - R. D. Irwin
KW  - Reklama
KW  - kaba
ER  -