TY  - BOOK
AU  - Baker,Michael John
TI  - Marketing: an introductory text 
SN  - 0333556852
PY  - 1991///
CY  - Basingstoke, London
PB  - Macmillan
KW  - Marketing
KW  - kaba
N1  - Bibliogr. s. 625-638. Indeks
ER  -