Cooper, Lee G.  (1944- ). <br/><br/>
Market-share analysis :  evaluating competitive marketing effectiveness / 
Lee G. Cooper, Masao Nakanishi. 
 - 5th printing. 
 - Boston :  Kluwer Acad. Publ.,  1996. 
 - XV, 279 s. ;  23 cm. 
 - International Series in Quantitative Marketing .
 - International Series in Quantitative Marketing .
<br/><br/>Bibliogr. s. 265-272. 
<br/><br/><label>ISBN: </label>0898382785 
<br/><br/><label>Tematy--Hasło przedmiotowe ogólne (rzeczowe): </label><br/>Marketing--podejmowanie decyzji.