TY  - BOOK
AU  - Cooper,Lee G.
AU  - Nakanishi,Masao
TI  - Market-share analysis: evaluating competitive marketing effectiveness 
T2  - International Series in Quantitative Marketing
SN  - 0898382785
PY  - 1996///
CY  - Boston
PB  - Kluwer Acad. Publ.
KW  - Marketing
KW  - podejmowanie decyzji
KW  - kaba
N1  - Bibliogr. s. 265-272
ER  -