TY  - BOOK
AU  - Swayne,Linda E.
AU  - Ginter,Peter M.
ED  - Prentice Hall (Upper Saddle River).
TI  - Cases in strategic marketing
SN  - 013119108X
PY  - 1989///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Marketing strategiczny
KW  - studium przypadku
KW  - kaba
ER  -