Benn, Alec. <br/><br/>
Advertising financial products and services :  proven techniques and principles for banks, investment firms, insurance companies, and their agencies / 
Alec Benn. 
 - New York :  Quorum Books,  1986. 
 - XII, 231 s. :  il. ;  25 cm. 
<br/><br/><label>ISBN: </label>0899301037 
<br/><br/><label>Tematy--Hasło przedmiotowe ogólne (rzeczowe): </label><br/>Marketing bankowy.<br/>Usługi finansowe--marketing.