McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm H. B. McDonald. 
 - 2nd ed., 3rd repr. 
 - Oxford :  Butterworth Heineman,  1993. 
 - IX, 337 s. :  il. ;  24 cm. 
 - The Marketing Series. Professional Development .
 - The Marketing Series.  Professional Development .
<br/><br/><label>ISBN: </label>0750601078 
<br/><br/><label>Tematy--Hasło przedmiotowe ogólne (rzeczowe): </label><br/>Marketing--planowanie--podręczniki.