TY  - BOOK
AU  - Hooley,Graham J.
AU  - Hussey,Michael K.
TI  - Quantitative methods in marketing
SN  - 0030990203
PY  - 1995///
CY  - London
PB  - Dryden Press
KW  - Marketing
KW  - modele matematyczne
KW  - kaba
N1  - "Originally published as Special Issue volume 10(1-3) of the "Journal of Marketing Management" (Michael J. Baker, Ed.) Jan/Feb/April 1994"; Bibliogr. przy rozdz; Indeks
ER  -