Pearce, Charles. <br/><br/>
Annotated instructor's edition: Advertising: principles and practice: William Wells, John Burnett, Sandra Moriarty / 
Charles Pearce. 
 - Englewood Cliffs :  Prentice Hall,  1989. 
 - XXXIX, 86, XXXIV, 614 s. :  il. ;  29 cm. 
<br/><br/>Zawiera również: Advertising: principles and practice / William Wells, John Burnett, Sandra Moriarty. 
<br/><br/><label>ISBN: </label>0130144657 
<br/><br/><label>Tematy--Hasło przedmiotowe ogólne (rzeczowe): </label><br/>Reklama.