Brown, Stanley A. (1946- ).

Strategic customer care : an evolutionary approach to increasing customer value and profitability / Stanley A. Brown. - Toronto : John Wiley & Sons Canada, cop. 1999. - XII, 305 s. : il. ; 24 cm.

Bibliogr. s. [291]-297.

0471643424


Marketing relacyjny.
Relacje z klientami.