TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans: how to prepare them how to use them 
T2  - The Marketing Series. Professional Development
SN  - 0750601078
PY  - 1993///
CY  - Oxford
PB  - Butterworth - Heinemann
KW  - Marketing
KW  - kaba
KW  - planowanie
KW  - zarządzanie
N1  - Indeks
ER  -