TY  - BOOK
AU  - Giles,George Bernard
ED  - Pearson.
TI  - Marketing
T2  - The M + E Handbook Series
SN  - 0712114246
PY  - 1994///
CY  - London
PB  - Pitman Publishing
KW  - Marketing
KW  - kaba
N1  - Bibliogr. s. 269. Indeks
ER  -