TY  - BOOK
AU  - Grover,Rajiv
AU  - Vriens,Marco
TI  - The handbook of marketing research: uses, misuses,  and future advances 
SN  - 141290997X
PY  - 2006///
CY  - Thousand Oaks [etc.]
PB  - Sage Publications
KW  - Badania marketingowe
KW  - metodologia
KW  - kaba
N1  - Bibliogr. przy rozdz. Indeks
ER  -