TY  - BOOK
AU  - Teare,Richard
AU  - Calver,Stephen
AU  - Costa,Jorge
TI  - Marketing management: a resource-based approach for the hospitality and tourism industries 
SN  - 0304329266
PY  - 1994///
CY  - London
PB  - Cassell
KW  - Marketing
KW  - zarządzanie
KW  - kaba
KW  - Gastronomia
KW  - Hotele
N1  - Bibliogr. przy rozdz
ER  -