TY  - BOOK
AU  - Rickard,Levela
AU  - Jackson,Kit
ED  - Pearson Education.
TI  - The Financial Times marketing casebook
SN  - 0273638963
PY  - 2000///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing
KW  - kaba
KW  - studium przypadku
ER  -