TY  - BOOK
AU  - Dunn,S.Watson
ED  - Dryden Press (Fort Worth).
TI  - Advertising: its role in modern marketing 
T2  - The Dryden Press Series in Marketing
SN  - 0030307481
PY  - 1990///
CY  - Chicago [etc.]
PB  - The Dryden Press
KW  - Reklama
KW  - podręczniki akademickie
KW  - kaba
KW  - Marketing
N1  - Indeks
ER  -