Sutherland, Max. <br/><br/>
Advertising and the mind of the consumer :  what works, what doesn't and why / 
Max Sutherland. 
 - St Leonards :  Allen & Unwin,  1993. 
 - XVII, 246 s. :  il. ;  22 cm. 
 - The Allen & Unwin Business and Management Series .
 - The Allen & Unwin Business and Management Series .
<br/><br/><label>ISBN: </label>1863733582 
<br/><br/><label>Tematy--Hasło przedmiotowe ogólne (rzeczowe): </label><br/>Reklama--aspekt psychologiczny.<br/>Postawy konsumentów.