Wilson, Aubrey.
New directions in marketing : business-to-business strategies for the 1990s /
Aubrey Wilson, foreword by Philip Kotler, afterword by Theodore Levitt.
- London : Kogan Page, © 1991.
- 231 stron : ilustracje ; 24 cm.
Bibliografia na stronach 217-219. Indeks.
0749404523
Marketing.
Biznes.
Marketing--planowanie.