Wilson, Aubrey.

New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson, foreword by Philip Kotler, afterword by Theodore Levitt. - London : Kogan Page, © 1991. - 231 stron : ilustracje ; 24 cm.

Bibliografia na stronach 217-219. Indeks.

0749404523


Marketing.
Biznes.
Marketing--planowanie.