TY  - BOOK
AU  - Wilson,Aubrey
AU  - Kotler,Philip
AU  - Levitt,Theodore
ED  - Kogan Page.
TI  - New directions in marketing: business-to-business strategies for the 1990s 
SN  - 0749404523
PY  - 1991///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - kaba
KW  - Biznes
KW  - planowanie
N1  - Bibliografia na stronach 217-219. Indeks
ER  -