TY  - BOOK
AU  - Engel,James F.
AU  - Warshaw,Martin R.
AU  - Kinnear,Thomas C.
TI  - Promotional strategy: managing the marketing communications process 
T2  - The Irwin Series in Marketing
SN  - 0256114080
PY  - 1991///
CY  - Homewood
PB  - Irwin
KW  - Marketing
KW  - kaba
KW  - zarządzanie
KW  - Reklama
N1  - International student ed; Indeks
ER  -