TY  - BOOK
AU  - Stein,Donna Baier
AU  - Kemske,Floyd
TI  - Write on target: the direct marketer's copywriting handbook 
SN  - 0844259144
PY  - 1997///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Listy reklamowe
KW  - poradniki
KW  - kaba
KW  - Copywriting
ER  -