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The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald ; written in association with John W. Leppard. by Series: The Marketing Series
Edition: Repr.
Material type: Text Text
Publication details: Oxford : Butterworth-Heinemann, 1993
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 205689.

Effective industrial selling / Malcolm H. B. McDonald with John W. Leppard. by
Material type: Text Text
Publication details: Oxford : Heinemann Professional Publ., 1988
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 199635.

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