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Offensive marketing or How to make your competitors followers / Hugh Davidson ; [with forew. by Tony O'Reilly].

By: Davidson, J. Hugh, (1935- )Contributor(s): O'Reilly, Tony, (1936-2024) [Przedm.]Material type: Text

TextSeries: Penguin BusinessPublication details: Harmondsworth : Penguin Books, 1987. Description: 415 s. : il. ; 20 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0140091173; 0140240217Other title: How to make your competitors followersSubject(s): Marketing

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Title notes ( 4 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Basic collection	BUEK Magazyn	180623	Available		1000180623

Stanowi popr. wersję wyd. z 1975 r.

Na s. red.: "First published by Cassell 1972".

Na 4 s. okł. naklejka z numerem ISBN 0-14-024021-7.

Bibliogr. s. 395-396. Indeks.

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Offensive marketing or How to make your competitors followers / Hugh Davidson ; [with forew. by Tony O'Reilly].

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