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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. by Series: McGraw-Hill Series in Marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, cop. 1991
Availability: Items available for loan: BUEK (2)Location, call number: Magazyn 255541, ...

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Series: The Irwin Series in Marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Homewood : Irwin, 1991
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 197471.

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